Base - Doggy Bag Man TVC/Social

The superhero that takes care of your mobile data

In their latest campaign for BASE, TBWA wanted to take a more fun and original approach instead of simply comparing facts and figures to those of the competition.

What better way than to create Data Doggy Bag Man? It’s BASE’s very own superhero to defeat the opponents once and for all?






Direction, character design, storybard, animation:


For TBWA we created this absolutely loveable and absurd character, built to last beyond its few seconds of screentime.

Admit it - you’d invite him for dinner if you could.