When world leading speedwear brand Bioracer asked us to create the launch video of their new Star Wars icons-collection, we did not have to think twice.
They had us at Star Wars.
Few movie scenes are as epic as Han Solo’s interstellar journey at the speed of light, and Bioracer’s digital campaign needed to be all about fast athletic performance.
After an inspiring kick-off with Disney and Bioracer, we decided to cast a competing triathlete rather than a professional model for a truly authentic performance. And that is exactly what we got!
Wenneker was the perfect partner for producing the live shoot,
and Audiotheque’s spot-on sound design really added that extra terrestrial touch we were looking for.
Production & direction: