Colruyt - Sustainability report

Sustainability is far from boring

Colruyt Group documented their extensive efforts towards sustainability in their first 400-pages sustainability report. It’s a powerful and admirable message that our client wanted to communicate in a creative way.

Audio:

Audiotheque

Client:

Colruyt Group

Concept, direction, production:

Volstok

We converted facts and figures into bitesize and more conceptual animations, developed a visual language for future communications. The result were eye catching, easily digestible information sparks that appeal to the viewer’s curiosity.

The results of the campaign were quite impressive , reaching over 6.000 people that visited the report for more information about the how and why of Colruyt Group’s sustainability.