How do you raise awareness about addiction in a constructive and positive manner? When
Onlyhumans approached us with this question for the DrugLijn, we created a touching story. A conversation stitched together from actual testimonials of people in need of a helping hand.
To highlight the emotions and communicate clearly, we developed a black and white abstract world where addiction struggles with awareness, and a cry for help. The beautiful music by Audiotheque tied it all nicely together.
Special thanks to Joren Peters for the fluid animation.
Check the Dutch version here
Concept, visual style and direction