The aim of this ambitious project was giving those travelling from Brussels Airport one last culinary memory of Flanders.
Drawing attention with a video about a regional product amidst such a sea of impressions was a great challenge, which we gladly accepted.
We told the story of the long and mostly invisible journey endive takes from root to dish in a way that traditional film can’t.
We’re happy to let our creative directors share some insights in the creative process behind this film.
Design & direction:
Script & storyboard: