Touring Verzekeringen changed its name and is called from now on Yuzzu. An insurance company with the name of Japanese citrus fruit, that sounds as logical as an alpaca presenting the news.
For this national campaign Boondoggle asked us to develop a simple yet playful visual style and some fresh characters matching the straightforward and relativizing positioning. We developed all the assets and animations for print tv online and outdoor communication.
Visual style and character development