How do you raise awareness about addiction in a constructive and positive manner?
When Onlyhumans approached us with this question for the DrugLijn, we created a touching story. A conversation stitched together from actual testimonials of people in need of a helping hand.
To highlight the emotions and communicate clearly, we developed a black and white abstract world where addiction struggles with awareness, and a cry for help.
The beautiful music by Audiotheque tied it all nicely together.
Special thanks to Joren Peters for the fluid animation.
Check the Dutch version here