FIBA 3x3
FROM THE STREETS OF ANTWERP TO THE TOP OF EUROPE
3x3 is considered the number one urban team sport. Simple and flexible enough to be played anywhere by anybody. The non-stop music, the iconic locations and the audience very close to the court, creates an authentic urban atmosphere. Throw these elements at us, and we get all excited!
This activation video was made to motivate the crowd to come and shout our Belgian Cats and Lions to the European top at the 3x3 basketball European championship in Antwerp.
